The 2010 Pacific Life Holiday Bowl promises to deliver major excitement as the #3 Pac-10 football team takes on the #5 Big 12 football team. There will be high flying festivities to set the stage for the annual playoff beginning with the Bumble Bee 5K spanning San Diego's magnificent Harbor. The Big Bay Balloon Parade follows the runners with giant inflatables and floats. Broadway Pier hosts the Amtrak/Bank of America Family Festival that continues after the Parade. On game day, join the Wells Fargo EndZoner's Party where tailgaters can enjoy an all-you-can eat Hawaiian barbeque. Inside the Stadium, Sycuan will sponsor a pre-game show highlighted by marching bands, spectacular pageantry and a giant American Flag. Halftime will be a party in its own right and you won't want to miss the unbelievable fireworks display.