The Century Club of San Diego Invitational (formerly the Buick Invitational) PGA tournament will return to San Diego where legends like Tiger Woods and Phil Mickelson have made golf history. Staged high atop the hills overlooking the Pacific Ocean, the 2010 tour will span the north and south courses of Torrey Pines' most challenging terrain. The seven day event will kick-off with two days of practice rounds and the Sycuan Resort Pro-Am. The Pro tour will follow with one round played each of four days. The final match will be a showdown of unsurpassed skill and precision, culminating in Sunday's awards ceremony on the 18th hole. There will be lots of action for everyone throughout the week including two additional Pro-Ams and a Boys & Girls Club competition. Golfers, enthusiasts and spectators will join together to marvel at the showmanship of the sport in a coastal setting only San Diego can deliver.
| Restaurant Week January 17-29, 2010 |
| PGA Golf Tournament at Torrey Pines January 27-30, 2011 |
| Romantic San Diego February |
| Spring Break |
| Padres Baseball April-October 2010 |
| Cinco de Mayo May 5 |
| Red Bull Air Races May 9-10, 2010 |
| San Diego Rock n' Roll Marathon June 6, 2010 |
| San Diego County Fair June 11 - July 5, 2010 |
| Over-the-Line Tournament July 10-11 and 17-18, 2010 |
| Del Mar Racetrack July 21 - September 8, 2010 |
| LGBT Pride Festival July 16-18, 2010 |
| Comic-Con July 22-25, 2010 |
| San Diego BayFair on Mission Bay September 17-19, 2010 |
| Chargers Football September-January |
| Miramar Air Show October 1-3, 2010 |
| Haunted San Diego October 1-31 |
| San Diego Bay Wine & Food Festival November 17-21, 2010 |
| December Nights December 3-4, 2010 |
| Whale Watching Winter 2009-10 |
| Pacific Life Holiday Bowl December 2010 |